As part of our continued effort to improve customer satisfaction and ensure growth on our marketplace, we are introducing a new requirement for faster shipping of smartphones to customers in Germany: as of May 1st we require sellers to use a shipping service that supports delivery to customers within 2 business days.
As indicated in the latest Seller Guide, this initiative may also result in mandatory express carrier usage in cases where the required delivery performance cannot be achieved otherwise.
This initiative is intended not only to strengthen the customer experience and make our marketplace more competitive, but also to create tangible benefits for sellers. When switching volume to DHL Express, sellers will benefit from higher delivery reliability, fewer transport-related issues/refunds, and stronger commercial performance.
What is changing?
Going forward, smartphone shipments to Germany will need to meet a minimum delivery performance standard that supports delivery to customers within 2 business days.
To be compliant, sellers must consistently meet the following requirement:
- At least 85% of smartphone orders delivered within 2 business days
- measured from order placement to first delivery attempt
Sellers who meet this threshold can continue to choose their carrier setup freely.
Sellers who do not meet the threshold are required to improve their current setup or, depending on their current shipping model, move to DHL Express as mandatory express carrier.