Published: November 10, 2025
🔄 What’s Changing
- We’re entering peak season, and demand is shifting across multiple high-performing categories.
- No single iPhone series dominates GMV anymore — iPhone 13–16 are now evenly represented, with newer series showing strong growth.
- iPad demand is concentrating on 2024–2025 models, with a Q4 surge expected for 2024 lines.
- Apple Watch Series 10 Aluminium and Ultra 2024 are breaking into top sellers.
- Console sales are accelerating ahead of gifting season.
- “New Battery” offers have expanded beyond Apple to include Samsung Phones and Non-Apple Laptops.
đź“Ś What You Need to Do
- iPhones
- Prioritize sourcing iPhone 16 / 16 Pro 128 GB in AA or A grades.
- Add depth in iPhone 15 / 15 Pro 128 GB in AA or A grades.
- iPads
- Secure additional stock of iPad Air / Pro (2024) 128 GB in AA or A.
- Add iPad 11 (2025) 128 GB in AA or A to capture early demand.
- Backfill entry demand with iPad Air (2022) 64 GB in AA or A.
- Smartwatches
- Source Apple Watch Series 10 Aluminium 46 mm and 42 mm (2024) in AA or A.
- Add Ultra 2 (2024) in AA or A to meet premium conversions.
- Consoles
- Stock up on Sony PlayStation 5 and Microsoft Xbox Series X ahead of anticipated stock-outs.
- New Battery program
- Expand listings with “New Battery” across Samsung Phones and Non-Apple Laptops.
- Increase inventory levels for all “New Battery” SKUs to meet higher conversion rates.
🎯 Why It Matters
- More sales, faster: You’ll align stock with the highest-converting, fastest-growing products during peak demand.
- Risk reduction: Early sourcing prevents stock-outs on PS5, Xbox Series X, and trending Apple lines.
- Higher margins: “New Battery” offers show stronger conversion, lifting order volume and revenue per view.
- Future-proofing: Even GMV split across iPhone series means diversified bets outperform single-series focus.